6.+Research+&+Inspirations


 * Must See: **

What is happening to the world with technology! [] Sony played this at their executive meeting this year. Google Wave ** – What is coming in the future – really amazing killer app and aggregation of all tools. When this launches is will make social media boom as it brings it all into one place and increased productivity. Google are really innovative. If you thought Google Maps was an achievement you should see the API integration in Waves. A must see, even if it is 1 hour and 20 minutes. Imagine having the skill to create that! [|www.wave.google.com]

**The World’s Worst War campaign in Japan** - effective mobile campaign -[]

The Tap Project - [] Million Mobile Phone Project in NY- http://www.droga5.com/ HBO Voyeur - [|www.bigspaceship.com/archive/hbovoyeur/].
 * Innovative Campaigns:**

What is mobile marketing? - [] Mobile Apps for marketing - [] 960 Grid System - [] Mobile Web Analytics explained - [] (More details below) Free Mobile Analytics Provides - [] Mobile Engagement - [] The new web: mobile New technologies, new applications (new ways of connecting) - [] Quote: 'Mobile phones are cheaper than PCs, there are three times more of them, growing at twice the speed and they increaslily have internet access. Mobile is going to be the next big internet phenomena. It holds the key to greater access to everyone - with all the benefits that entails.' Eric Schmidt CEO Google May 2005 ADMA Mobile Presentation 3rd Nov 2008 Jennifer Wilson - [] AIMIA Future of Digital (Mobile) 10 Dec 08 Jennifer Wilson - [] Great site with lots of information on the pulse of the mobile marketing industry - [|www.mobilemarketingwatch.com]
 * Mobile Resources:**

[] [] [] [] [] [] [|http://www.mobilemarketer.com] [] []
 * Excellent Mobile Links/Blogs:**

Tonchidot – is amazing of what is going to be happening in the future - [] Nokia Morph – the future of phones - []
 * Excellent videos on Mobile:**

Nike Video __ [] __ UN Video __ [] __ 42 Below video __ [] __ Fanta Augmented Reality Tennis __ [] __ / __ [] __ Guinness Passport to Greatness __ [] __
 * The Hyperfactory videos:**


 * More Detail and Thoughts:**

**Mobile Web Analytics -** [] (last accessed, 1.5.09) From Wikipedia, the free encyclopedia Mobile web analytics studies the behaviour of [|mobile website] visitors, in a similar way to traditional [|web analytics] (or desktop web analytics). In a commercial context, mobile web analytics refers to the use of data collected as visitors access a [|web site] from a [|mobile phone]. It helps to determine which aspects of the website work best for mobile traffic and which mobile marketing campaigns work best for the business; this includes [|mobile advertising], mobile search marketing, text campaigns and desktop promotion of mobile sites and services. Data collected as part of mobile analytics typically includes traditional information such as page views, visits and visitors but additionally includes mobile specific information such as: mobile device, [|mobile network operator] (carrier), country, language and a unique user ID (required since [|http cookies] and [|JavaScript] do not work reliably on [|mobile browsers] ). This data is typically compared against [|key performance indicators] for performance and [|return on investment], and is used to improve a web site or mobile marketing campaign's audience response. It is possible to browse websites on the majority of mobile phones produced today. Some mobile phones are better designed for this such as the [|Nokia N95] or [|Apple iPhone] which provide a more comprehensive browsing experience. The [|W3C Mobile Web Initiative] gives best practices and technologies to help web sites better support mobile phone access. Many companies have used the [|W3C] mobile web guidelines and standards to provide specific websites designed to work best on mobile devices. This includes sites such [|World Wrestling Entertainment]


 * Food for thought – ** the more tools that become available the more opportunity we have to become more productive however it also gives us more choice and distracts us from the task that we are doing. With so many windows and programs open at one time, how do we get ourselves to focus on the one thing? I find I have to go back to good old fashioned lists and rules and make myself focus on one task at a time. Sure I can use the tools to make that task quicker, easier and my work more efficient but I have to ensure that I do not just between a million windows finishing task all with part attention rather that one with full attention. As we are getting more convergent, I join the mindset that I can just as easily diverge and get distracted from the task at hand. Looking forward to the happy medium.