9.+About+Me

I have a passion for innovation, creativity and finding the core message. I have worked in marketing and communications for over 12 years, working with a variety of inspirational brands, all trying to communicate effectivly and innovatively to their audiences. I am currently work at SBS as Communications Specialist in Brand and New Media, communicating SBS' brand expression and content to SBS' diverse audiences online, on air and on radio. I also have my own communications consultancy, Kristelle Consulting, where I focuses on strategically creating effective, visual and verbal communications for client’s through integrated, multi-platform campaigns. This includes both consulting and through photography, another passion of mine.
 * Aisha Hillary - the Journey to MCM **

I started as a Marketing Manager with Universal International, exploring new markets in South East Asia and then moved during the dot-com boom to BMC Media. Wanting to gain some offline experience I moved to Balance Design as Marketing Communications Manager. Within Balance there was a heavy focus on creating consistent communication on and off line and ensuring that both mediums effectively utilised the other to maximise opportunities.

With the desire to gain international experience I moved to the UK in 2002 and freelanced as a Marketing Consultant in the highly competitive London fashion and festival industry, working for many key UK and European fashion house manufacturers advising on quality control, style, fit and business development and for the Birds Eye View Film Festival. In 2006 I took on a challenge at Sainsbury’s, Great Britain’s second largest retailer, launching their largest and most successful in store and car park field marketing initiative. While working in Sainsbury’s I was poached to become the Marketing and PR Manager for a new Charter Airline in Brisbane where I set up the corporate image and all communications for SkyAirWorld. It was time to come home.

I have a Bachelor of Business degree majoring in Marketing, Advertising and PR at the University Technology Sydney and a media diploma in Video and TV Production, Photography and Reportage at London University. I am now in the last semester of my Masters in Convergent Media. Constantly evolving and learing is a priority in my life and development, despite the fact that I can't stay still for more than a minute, I am always looking for my next challenge. Who knows where that will be... but I will have my eyes wide open to ensure I don't miss it.